Predictive analytics

Predictive analysis combines the functionalities of machine learning and data visualisation to help you analyze the impact of marketing activities, use predictive scoring to identify the probability of visitor engagement and understand the “what if” scenarios which can be used to predict business outcomes.

You can use the predictive analysis feature to target and predict the customer churn, their response on the website and whether they are likely to convert or not. This would help you to determine the best time and methods to create an impact on the targeted audiences.

Predictive analysis can be carried out in three stages which are as follows:
– Training
– Testing
– Deploying