Ad-hoc query – Custom reporting/analysis

Ad-hoc analysis is a business intelligence process which can be used to answer specific questions related to your e-commerce business and helps in the identification of high-value customer segments using real-time data.

The Ad-hoc analysis feature available in the Shopify App would enable the e-commerce organizations to understand the sudden increase in customer churn and query the structured data to generate insights that are beneficial for the growth of the company. Using this, retailers can also determine factors such as price changes that might impact the sales, the reasons behind the fall in the number of customers, and the changes associated with the customer service metrics.

With this feature, you can analyse data within a given time frame using multiple charts and make faster business decisions that will be useful for your e-commerce business.