What is a Campaign Management System?
A Campaign Management System is designed to create and handle marketing campaigns effectively. The system manages individual metrics, elements and components of a marketing campaign. A campaign management system must be designed according to the existing business architecture. The system built should be compatible with legacy systems, data centers and other hardware..
Why is a system for managing campaigns important?
Campaign Management System is the fast, cost-effective and trust-worthy means of creating and managing promotional campaigns. It is easy to manage by a simple GUI to set the preferred rules of how a campaign should run. Monitoring the campaigns in real-time is important for business-critical decisions especially in terms of marketing insights.